
Steps to your Custom Product
With our real human customer service, we can help you order your custom product for as low as 90¢ per patch!
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Pin Specifications
Choose Your Size & Shape
A typical pin is around 1.25 with the most common shape being round; however, custom shapes are also frequently used depending on the design and purpose of the pin.


Pin Metal Finish
There are a variety of finishes for a pin. The finish you choose will depend on the look you want your pin to portray and the dominant colors on your pin. For example, gold is chosen for its perceived value. Matte Finish is more subtle and less flashy. Antique Metal finish is used to make the pin look older or more weathered. It is a special process that dulls the plating color. Black nickel is used for special applications where you need to highlight a part of a pin design.
LEARN MOREPin Colors & Types
By carefully selecting and combining specific elements, you can create a pin that is not only visually appealing but also meaningful and representative of its intended message.
Discover a multitude of color options and combinations for your pin.
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Pin Backing
Our custom pins come with various backing options to suit different needs. Common choices like military (also referred to as butterfly) and rubber clutches are affordable and easy to use, while premium options like Jewler’s clutches, magnetic, or stick-pin backs offer greater security or preserve clothing. Larger or specialty pins may benefit from double posts or safety pin backs for added stability.
LEARN MOREPackaging Your Pins
Your custom pins can be presented in a variety of packaging options, ranging from simple poly bags to elegant velvet boxes. These choices enhance presentation, protect the pins, and add value—ideal for retail, gifts, or formal awards.
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Pin Sizes
Typical pin sizes range from 0.75" to 1.5"
Smaller pins work well for formal wear; larger pins allow for more detail.
Consider custom shapes (die-cutting) if your design goes beyond standard circles or rectangles.
Pin Metal Finishes
Options include:
- Gold
- Silver
- Nickel
- Brass
- Copper
To learn more and see our metal finish options click here
Options include:
- Matte Gold
- Matte Silver
- Matte Nickel
To learn more and see our metal finish options click here
Options include:
- Antique Gold
- Antique Silver
- Antique Nickel
- Antique Brass
- Antique Copper
To learn more and see our metal finish options click here
Utilize two different metals to create a unique look.
To learn more and see our metal finish options click here
Pin Colors & Types
Liquid color is added into the sections and appears slightly recessed after it hardens.
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Color is added into the sections and the surface is finished so that the color and metal are the same level.
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Color is see-through.
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A surface that is printed with spot color inks and added to the pin.
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A surface that is printed with full unlimited color & gradients and added to the pin.
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Clear and added to protect the surface of the pin.
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Enamel contains flecks of glitter, creating a unique reflectivity.
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Make raised areas bright and mirror-shiny.
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Treatments to create texture to the pin surface.
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Text can be added to specific pins, including sequential numbering or personalization, or the face or edge of the pin.
To learn more and see our pin colors and types click here
Pin Backing
- Most common pin
- Two small prongs squeeze together to release.
- Secure and cost-effective.
- Best for small to medium-sized pins.
To learn more and see our pin backing types click here
- Similar to butterfly clutch but made of soft rubber.
- More comfortable and less likely to snag clothing.
- Slightly less secure than metal clutches but ideal for casual wear.
To learn more and see our pin backing types click here
- A premium metal option with a push-and-lock mechanism.
- More secure and durable than butterfly clutches.
- Often used for corporate or high-end pins.
To learn more and see our pin backing types click here
- Uses a strong magnet instead of a pin post.
- No holes in clothing—great for suits, uniforms, or sensitive fabrics.
- Slightly more expensive and best for lighter pins.
To learn more and see our pin backing types click here
- Similar to a traditional safety pin.
- Used for larger pins or badges that need a more secure hold.
- More visible but very reliable.
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Packaging Options
- Most common and cost-effective option.
- Simple clear plastic pouch, usually heat-sealed.
- Protects the pin from scratches during shipping.
- Often used for bulk orders or budget-friendly giveaways.
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- Soft drawstring bag made from velvet
- Adds a luxurious touch; great for gifting or limited-edition pins.
- Portable and reusable.
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- Transparent lid to showcase the pin inside.
- Often used for collector's items or high-end presentation.
- Durable and keeps the pin protected long-term.
To learn more and see our packaging options click here
- Velvet box with a soft foam insert.
- Elegant and premium look—perfect for corporate awards or collectible pins.
- Often used for collector's items or high-end presentation.
To learn more and see our packaging options click here
Ordering & Delivery
Southwest Emblem is a premier provider of custom coins, serving clients nationwide since 1960. Our dedicated team is committed to delivering exceptional customer service, guiding you through the design and ordering process while addressing any questions or concerns you may have. With decades of experience, we’ve built a solid reputation for quality and reliability, catering to both large bulk orders and small custom requests. This makes us a trusted choice for individuals, teams, and organizations alike. We look forward to assisting you with your custom coin order!
Have an idea for a pin, or have finished art, ready to go? We can help you make your custom pin a reality!
- For simple designs with wording only, a simple sketch or the general layout in a Word Processing program file are acceptable, such as a .DOC or exported as a .PDF.
- For more complex designs, we prefer artwork that shows exactly what elements and text will look like. We prefer vector-based files, such as .AI, .EPS, .PDF, .SVG or Raster art if high-resolution as a JPG, .PSD, .PNG
- For replicating company logos and complex art, we prefer vector-based files, such as .AI, .EPS, .PDF, .SVG
- Don’t have any art at all? Contact us and we can work with you to develop a design.
Please send us your artwork and we can assist you with getting the most accurate pricing and best possible results! Easily send us your artwork by adding your file in the inquiry form below, or email multiple files to swinfo@southwestemblem.com.
At Southwest Emblem, we understand the importance of timely delivery. Once your artwork has been approved, you can expect your custom pins to be delivered within 6-8 weeks. Please note that an additional Shipping/Handling Fee will be applied at the time of the quote.
Any question?
If we still haven't answered your question, you can contact us below and we will get back to you as soon as possible.